We ask that you read this Privacy Notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event that you have a complaint.

Who are we?

Penny Lane Actors Agency collects, uses and is responsible for certain personal information about you. When we do so, we are regulated under the General Data Protection Regulations and we are responsible as controller of that personal information for the purposes of those laws.

Personal data we collect about you

We have set out below the personal data that we may collect in the course of representing you.

The personal data we will collect includes your name, address and telephone number, together with information to enable us to verify your identity and also electronic contact details.

In addition, we may also collect further data from you, including banking details, National Insurance and tax information, social media information, nationality and immigration status and Passport details.

How do we collect your personal data?

We anticipate that most of this information will be provide by yourself, although we can obtain certain information from publicly available sources, or from third parties with your consent. The information may also be collected from our own systems if this information is already held by ourselves, or via our Website through the use of cookies.

How we use your personal data?

We would only use your personal information if we have a proper reason for doing so which would normally be for the purpose of representing you to enable us to undertake work on your behalf and to comply with legal or regulatory obligations where you have given direct consent. We may have a business or commercial reason for using your information, but we would only do so if this did not affect your own rights and interest.

Marketing and promotional offers

It is our intention to provide you with choices regarding personal data uses which relate to marketing and advertising. We may use information or documentation that we hold to decide on what we think may be of interest to you, or what you may need, and you may receive marketing communication from us if you have requested information, or if we are representing you, as long as you have not opted out of receiving such marketing. We will always get your express consent before we share any of your personal data with any company outside the Penny Lane Actors Agency.

Who we share your personal data with?

We will share your personal data with Spotlight which is a casting platform and also casting directors and anyone else we consider it appropriate to share your personal data with whilst representing you as an agency. We may be required to disclose information to regulatory bodies and various law enforcement agencies to comply with our obligations, although we do satisfy ourselves that appropriate measures are in place to protect your personal data.

Data retention

Your personal data will be retained for as long as we consider it necessary to fulfil the purposes for which the data was obtained initially. We will not retain data for longer than is necessary for the purpose of our policy. Please note that electronic data will be obtained for longer than paper documents.

Data security

We have in place relevant and appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in any unauthorised way, altered or disclosed. We limit access to your personal data to only those who have a genuine business need to access it, and they will only process your personal data in accordance with our instructions, and they are subject to a duty of confidentiality. Procedures are in place to deal with any suspected personal data breach and we will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Your legal rights

Under certain circumstances you have rights in relation to your personal data which we can summarise as follows:

You have the right to be provided with a copy of your personal data, the right to require us to rectify any errors, the right to require us to delete, in certain circumstances, your personal data, the right to require us to restrict processing of personal data in certain circumstances, the right to receive personal data in a structured format in certain situations, the right to object to your data being processed for marketing purposes and in certain other situations, to processing your personal data and the right not to be subject to a decision based solely on automating processing which produces legal effects concerning you. For more information you can access the guidance from the UK Information Commissioner’s Office on Individuals Rights Under the General Data Protection Regulations.

How to contact us?

If you would like to exercise your data protection rights, or if you are in any way unhappy with how we have handled your personal data, please contact us using the details set out on our Website. If you are not satisfied with our response to any enquiries or complaints, or if you believe our processing of your personal data does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO). The ICO can be contacted at